We are conducting an urgent poll to get your opinion on an important debate that we want to resolve once and for all. We will be using the results in an upcoming featured article on our website and we will also share the poll results with major media outlets across the country. Thousands will vote, so take a moment right now to stand up and be counted. Your opinion matters!

 

Get A Chance At A Free

MacBook Air For Voting

Vote below then enter your email address on the next page to continue

Do you use a Mac or PC?

Click Here for Mac

Click Here for PC

 

 

 

 

 

The Get a Mac campaign is a current (2006–present) television advertising campaign created for Apple Inc. by TBWA\Media Arts Lab, the company’s advertising agency. Shown in the United States, Canada, Australia, New Zealand, the United Kingdom, and Japan, the ads in the campaign have become easily recognizable because each ad follows a standard simple template: against a minimalist all-white background, a man dressed in casual clothes introduces himself as a Mac ("Hello, I’m a Mac."), while a man in a more formal suit-and-tie combination introduces himself as a Windows personal computer ("And I’m a PC."). The two then act out a brief vignette in which the capabilities and attributes of Mac and PC are compared, with PC—characterized as formal, stuffy and overly concerned with work—often being frustrated by the more laid-back Mac’s abilities. Some recent ads have shifted focus away from comparing features of the computer systems to a more general comparison. The most recent ones, however, are mainly concerning Microsoft’s latest operating system, Windows Vista.

The original American ads star actor Justin Long as the Mac and author and humorist John Hodgman as the non-Mac PC, and are directed by Phil Morrison. The American ads also air on Canadian, Australian, and New Zealand television, and at least 24 of them were dubbed into Spanish, French, German, and Italian. The British campaign stars comedic duo Robert Webb as Mac and David Mitchell as PC while the Japanese campaign features the comedic duo Rahmens. Although several of the British and Japanese ads originated in the American campaign, they are generally slightly altered to suit local sensibilities. Both the British and Japanese campaigns also feature several original ads not seen in the American campaign.

The Get a Mac campaign is the successor to the Switch ads that were first broadcast in 2002. Arguably, the two are most similar in that actors in both campaigns were filmed against a plain white background. Apple CEO Steve Jobs introduced the campaign during a shareholders meeting the week before the campaign started. The campaign also coincided with a change of signage and employee apparel at Apple retail stores detailing reasons to switch to Macs.

The Get a Mac campaign received the Grand Effie Award in 2007.

Sony Style Campus Store. Save up to 7% on select VAIO notebooks.